50-30-20 GenZ Bank
Fintech app targeted at GenZ
Hey there! In our beautiful country, where technology is taking the lead, we've got a need for banking that's as fresh and vibrant as our youth. That's where 50-30-20 comes in—a digital banking platform designed just for GenZ. Let's dive into how we brought this idea to life, shall we?
December 2021
Our dream? To create a bank that's all about the mobile experience. No queues, no fuss, just banking at your fingertips. But we didn't want to lose that trusty feel of traditional banking. Quite a challenge, hey? But we were up for it.
Research Process
Platform Analysis: We took a good look at what's out there and found some gaps we could fill.
User Workflows: We studied how people use their banking apps and found ways to make it even easier.
Feature Prioritization: We had to figure out what's most important and make sure we got it right.
Journey Map: We mapped out the whole experience, step by step.
Information Architecture: Organizing everything so it makes sense.
Feature Prioritization: We had to figure out what's most important and make sure we got it right.
Building 50-30-20 was a journey But by focusing on what our users need and want, and by trying out some new ideas, we made something truly special. It's not just a banking app; it's a new way to think about money.
